REED CITY — It took a little more than a half for the Reed City Coyotes to get going against an upset-minded Holton Red Devils Friday night.

But the Coyotes got going in a hurry.

Reed City, nursing a 14-8 lead early in the third quarter, scored three touchdowns within 2:32 and used a 28-point period to steamroll past Holton 54-15 and stay unbeaten at 3-0 overall and 3-0 in the Central State Activities Association.

The Coyotes took advantage of three consecutive Holton fumbles to put the game away in the third quarter. Reed City picked up 420 yards on the ground including 124 from Nate Kailing.

“We came out real slow in the first two quarters,” Kailing said. “But we realized the team we are and went into the lockerroom, sat down, talked and realized we needed to bring out the intensity. The offensive line was a complete turnaround. It was like running behind a bulldozer. The holes were wide open. “

Trailing 14-0, Holton took the opening kickoff in the second half and drove 51 yards on four plays with Brock Kelly racing 18 yards for the score and Mike Ellis running for the two points.

“We went into halftime and laid down a challenge for them,” said Reed City coach Monty Price. “The kids came out, scared me at first, but responded well. It was a totally different team compared to the first half. We totally dominated the line of scrimmage in the second half on both sides of the ball.”

The Coyotes, who outgained Holton 232-50 in the first half, still struggled to the 14-point edge and appeared to be on the ropes after Holton’s drive. But the hosts bounced back with a scoring drive capped off on Trent Sims’ 15-yard scoring run. Dakota Gogolowski recovered a fumble to set up a 37-yard scoring pass from Michael Barton to Garrett Benson.

Holton fumbled on the kickoff and Kailing capped off a Coyote drive with a 22-yard run. Holton fumbled on its next drive. Michael Bradford’s 5-yard run gave the Coyotes a 42-8 lead going into the fourth quarter.

“Turnovers are always big because you get the ball back for free pretty much,” Kailing said. “It just helps the offense more.”

“The kids finally played the way we expected them to play,” Price said. ”It was a nice pleasant surprise. But it was only for the second half. We have to sharpen up some things and fine tune the process.”

Jordan Rolston and Erick Bradford had scoring runs of 15 and 1 yard to put the game on the wraps in the fourth quarter.

Kailing scored from 6 yards out in the first quarter for a 6-0 Reed City lead. The Coyotes fumbled at the Red Devil 3 yard line early in the second. The Coyotes scored late in the quarter when the snap sailed over the punter’s head and out of the end zone. On the last play of the half, Chad Samuels found Sims for a 42-yard scoring play.

“The offensive line really stepped up and we were well-disciplined,” Benson said. “We had five or six guys that stepped up and could run the ball really well.”

Holton falls to 0-3.

It’s 3-0 vs. 3-0 next Friday when Reed City is home against Morley Stanwood in CSAA action.