This new seltzer highlights Michigan and its famous cherries

Get it before summer ends

Photo of Angela Mulka

Labatt calls Michigan its second-largest marking in the nation, so, it’s no wonder that its new seltzer cheers on the Great Lake State.

“We wanted to create something special for our fans here that you won’t find anywhere else,” said Janine Schoos, Labatt brand director in a news release. “We know Traverse City is the cherry capital of the world and so our team of experts brought the flavor to life in a uniquely Labatt way for this exclusive Great Lakes State pack.”

Inspired by the Great Lakes, each 12-pack features an image of the Manistee North Pierhead Lighthouse on Lake Michigan set in the shape of the state.

The beverage balances the refreshment and drinkability of a hard seltzer with the tart flavor of lemonade and the sweet characteristics of ripe cherries, according to Labatt. Each Seltzer Lemonade sits at 5% ABV and only 100 calories. They also have three grams of carbs and one gram of sugar.

The Michigan-exclusive Black Cherry pack is an extension of the Labatt Blue Light Seltzer Lemonade Chilled Lime, which is also available in variety packs across Michigan. In each variety pack, Black Cherry is joined by three other Labatt Blue Light Seltzer Lemonade flavors.

"From partnering with local non-profit organizations to featuring Michigan landmarks on packaging, Labatt feels at home in Michigan and this exclusive Black Cherry Seltzer Lemonade is yet another great example," said Tom Clark, director of sales and marketing for Fabiano Brothers, Inc., one of Labatt's wholesaler partners in Michigan. "The seltzer category continues to see tremendous growth and though we have seen many new entries, Labatt sets themselves apart with this popular Michigan flavor and a great callout to Michigan on the package. We love to see them support our state and look forward to sharing Black Cherry Seltzer Lemonade with Michigan this summer!"

The seltzer will be available for a limited time this summer and is available now. Check out Labatt Blue’s store locator on the website to see where to purchase the Michigan exclusive drink.

Seltzer

Find a store near you that sells Labatt Blue Light Black Cherry Seltzer Lemonade, here.