On Monday, BetMGM was approved as a sportsbook operator with the NFL, along with FOX Bet, PointsBet and WynnBet. Previously, the league announced deals with Caesars Entertainment, DraftKings and FanDuel. All seven of these sportsbooks are available in Michigan.
It was in April that the NFL announced its first-ever U.S. sportsbook partnerships with Caesars Entertainment, DraftKings and FanDuel. As part of those deals, in addition to having the exclusive right to leverage NFL marks within the sports betting category and activate around retail and online sports betting, Caesars Entertainment, DraftKings and FanDuel may also leverage their Approved Sportsbook Operator status to secure premium NFL advertising inventory during games and around ancillary programming.