Where country meets classy

Evart flower shop offers flower arrangements, handmade items

EVART — From homemade Amish candles to wreaths constructed from coffee filters, The Secret Garden specializes in unique handmade crafts. Co-owners Jesika Ayers and Brandy Brown bought the store in February 2012. The pair changed the name of the shop from The Blue Iris to The Secret Garden in March to give the store a new name to go with its expanded merchandise. Along with offering silk and fresh flower arrangements for a variety of events, the store also offers wreaths, mobiles, cards and decorations uniquely crafted in a special style embracing the store’s tagline, “Where country meets classy.” “We’d rather sell handmade stuff than anything else you can buy in a (department) store,” Ayers said. “A lot of people will call and want (special) things.” Ayers, who makes the majority of the merchandise sold at the store, said the time and effort she puts into creating the items on her shelves is worth it when a customer is satisfied. “Sometimes I’m here until 4 a.m. working on stuff,” Ayers said. “But it works good for people who want homemade stuff.” The specialty store also sells handmade items on the Internet, with stores on Ebay, Pinterest and Etsy. This month, the
Herald Review
shines its business spotlight on The Secret Garden, located at 110 E. Seventh St. in Evart.   HERALD REVIEW: Give a brief explanation of what your business does or specializes in. JESIKA AYERS: We specialize in silk and fresh flowers. From weddings to proms, party events, funerals, church events and more, we are sure to have what you are looking for. In our store and online, you will find a wide variety of handmade gift items and more.   What is one thing most people don’t know about your business? AYERS: Along with the location of our oddly-placed storefront, located at 110 E. Seventh St., some people are unaware of our online stores as well. Please visit us on Etsy, Pinterest, Ebay and at www.thesecretgardenflower.com .   How does your business give to the community? AYERS: We are a great resource for unique handmade gifts and cards. We participate in local events, are members of the Evart Area Chamber of Commerce and stay actively involved with the Evart Downtown Development Authority.   What is an interesting trend you’ve seen with your company, or customers? AYERS: Customers are extremely attracted to our handmade items both online and within our store.   What is the best and worst thing about being in the business that you’re in? AYERS: The best thing would have to be that we work in a field that compliments my creative abilities and allows me to utilize my skills. Flowers have lost their ability to move people in today’s economy, which in turn could result in a negative impact on the storefront sales.
Taking Care of Business
  • Name of business: The Secret Garden
  • Business owners: Jesika Ayers and Brandy Brown
  • Number of employees: zero
  • Address: 110 E. Seventh St. in Evart
  • Phone number: (231) 679-2738
  • Website: www.thesecretgardenflower.com
  • Hours: 9 a.m. to 3 p.m. Tuesday; 9 a.m. to 5 p.m. Wednesday to Friday; 9 a.m. to 1 p.m. Saturday; by appointment Sunday; and closed Monday
  • Established: February 2012