REED CITY — Customers had already found Reed City’s newest business even before the official ribbon-cutting took place last week, and, in fact soon discovered they were absolutely more important than the ribbon-cutting itself.

As store personnel finished up last minute details and members of the Reed City Area Chamber of Commerce and others gathered to witness the special event, customers stopped in to buy items at Self Serve Lumber on the city’s south end, as well as check on orders.

Employees kept on keeping on, taking care of customers, the life blood of the new store.

Dave Ransom, manager of Self Serve Lumber and Home Center, said he is excited about being a part of the community and believes this is a business that has found a good home.

He will be commuting from his Cadillac home at the present time, but said he knows the road well, and is familiar with the community and people in this area, having worked for a number of years “in this area with West Michigan United Waste Company.” He said he finds it a friendly area with good people.

Ransom said the store has a real variety of things, including pole barn packages, deck packages, and a full line of kitchen counters and cabinets. We’re finding out things people really want available, and we’ll be adding to what we stock. We want to provide a service everybody can benefit from.”

Dave Yarger of Evart is the assistant manager, “and he’ll be here every day,” Ransom said. Brian Crimmons is merchandise manager and Tony Wieisend is the company’s operations manager.

“We’re glad to be here and be members of this community,” Ransom said, “and hopefully we can meet the needs.” He noted that many things are already part of the stock at the store, and others can be ordered.

Once things slowed at the checkout counter, “official” hats from the company were passed out to everyone, and armed with a pair of scissors, Ransom led the crowd outside. Ransom said he was honored to cut the ribbon, and added, “We really want to thank everyone for the community support.”