BUSINESS BUZZ: Reed City Feed & Supply keeps it local for all farming needs

Owners grateful for loyal customers

This article is part of Business Buzz, a series designed to feature small businesses that make a big impact on the community. Participants featured will include all the locally-owned businesses that make up the fabric of Osceola County and the surrounding area.

REED CITY — When it comes to picking up various farm and outdoors essentials from a trusted, locally owned store, Reed City Feed & Supply is the place to go in Osceola County.

When owners Michelle Nicklas and Jill Terryn began their journey in 2017, they did so hoping they would be able to provide a much-needed service to the local area.

Nearly five years and a countless number of satisfied customers later, their initial goal continues to be successfully met.

Terryn said they agreed that opening a store in a more than century-old location would be a challenge worth doing.

“Both of us at the time were friends and worked on our own farms,” Terryn said. “It just seemed like a good challenge, and we’d hate to see a building like this empty, right in the middle of town.”

Since opening their store, Nicklas and Terryn said they’ve always been appreciative of their loyal customers.

In fact, a majority of the people who support Reed City Feed & Supply are return customers.

Terryn and Nicklas said they are appreciative of the community for thinking local when it comes to their farm supply shopping needs.

“It’s amazing how many people see the value in supporting a local, family-owned business,” Terryn said. “They’ll go (local) first and check things out before they go to the big-box store.” 

Nicklas said it is the customers that make her job so enjoyable day after day, adding that she doesn’t think they’ve ever had a “bad” walk through the doors.

Oftentimes, the atmosphere inside of Reed City Feed & Supply provided by locals and return customers resembles more of a friendly diner, than a supply store.

“People will want to come in and just chit-chat, and I’m thankful that we have that opportunity to do that with them,” Nicklas said.

123 N. Chestnut St., Reed City

Monday-Friday: 8 a.m. to 5 p.m.
Saturday: 8 a.m. to 12 p.m.
Closed Sunday

(231) 791-5005