Nica’s Boutique to hold grand opening Aug. 3-4

REED CITY – From children’s sandals for $4.88 to Aeropostale shirts for $9.99, NICA’s Boutique offers a wide variety of inexpensive fashions for shoppers.

“Something that’s usually expensive, we’re able to sell for less than $20,” said store co-owner Monica Fuller. “People come in here all the time and say, ‘I have a wedding to go to and now I don’t have to go to Big Rapids or Grand Rapids (to find an outfit).’”

Nica’s Boutique - which stands for New Inexpensive Clothing and Accessories - will hold its grand opening this weekend, inviting shoppers to the store for raffles, prizes and special sales.

“We want people to come in and see what we have,” said Suzie Williams, co-owner.

Located in the Vic’s plaza on Chestnut Street in Reed City, the grand opening will take place during the store’s regular

hours, from 10 a.m. to 6 p.m. on Aug. 3 and 10 a.m. to 4 p.m. on Aug. 4.

The store formerly housed Discounts 4 U, which sold similar items, and was bought in May by Fuller and Williams. The business has been open for a few months as Nica’s Boutique and will soon have a sign with its new name, though a Discounts 4 U sign currently hangs on the building.

“I shopped here all the time and so did my mom,” Fuller said.

When the opportunity arose to purchase the store from the previous owners, the mother-daughter team jumped at the chance. The pair have put their own touch on the store, joined the Reed City Chamber of Commerce and added more merchandise and displays.

“We moved it all around and put some new things on the wall,” Williams said.

The store stocks men’s, women’s and children’s name-brand clothing, such as Abercrombie and Fitch and Silver jeans. Mannequins are changed daily to constantly give the store a fresh look for regular shoppers and items are on clearance every day.

Belts, purses, hats and jewelry are displayed near the front of the store and a childrens shoe section is near the wall. The large amount of merchandise fits in the small store through efficient “utilization of space,” Willams said.

“There’s so much to look through sometimes you can’t see it all,” Fuller said.

Reed City resident Tanya Harrison perused the store last week and said she is thrilled with the merchandise the store has to offer.

“I think it’s great that we have a store where people can come and buy name brand clothing without the name brand price,” she said.

A regular shopper at the boutique, Harrison has purchased jewelry, a purse and a shirt for her daughter. Earlier in the summer she bought a bathing suit with a $48 original price tag for only $10.

“It’s name brands that are less expensive and it’s close,” she said. “We need this place in Reed City.”

For more information on Nica’s Boutique, visit, check out the store’s Facebook page or call (231) 832-465-4130.