Local leaders spend a day with media

OSCEOLA COUNTY – Most leaders know that media plays a large role in portraying their organization to the public.But few receive behind-the-scenes knowledge of how the newspaper, broadcast, or publication comes together.

Area leaders gathered Thursday for “Media and Quality of Life Day,” as a part of the Osceola Leadership Summit. The day was the eighth session in the one-day-a-month leadership program designed to grow leadership skills and confidence through developing an awareness of the community’s strengths and needs.

Facilitated by Al Weinberg of Frontline Specialists, the group viewed a live newscast at the 9 and 10 News Broadcasting station in Cadillac, attempted to beat the pro at the Rose Golf Course in LeRoy and heard from representatives of different types of media.

Michelle Herron of Michigan Works! gave tips for effective social media usage, Joni Thompson of Sunny 97.3 informed participants about radio broadcasting, Sarah Neubecker of the Pioneer Group discussed print media and Andy Phelps, freelance video editor and producer, shared the benefits of video.

The group ended their day in Marion, learning about the Osceola quilt trail.

Beginning in September, the ten individuals enrolled in the summit have travelled to numerous locations around the state and county over the past eight months. The group has visited local schools to learn about education, the state capital to gain an understanding of state government, local health care facilities to experience health services and area businesses to learn about entrepreneurship.

Leaders left Thursday’s event with a better understanding and new ideas of how to effectively utilize media in their organizations.

“I didn’t realize how I could be using my Facebook page,” said INC Spot manager Brenda Bowman.

Dave Langworthy of Edward Jones Investments said the day taught him that as an area leader, he could benefit from making an effort to inform the media personnel about events or specials at his business.

Next month the group will end their summit experience by hosting the Taste of Osceola fundraiser event, inviting restaurants from all over the county to display their best meals at the Community Building at the Osceola County 4-H FFA fairgrounds in Evart on May 29. Applications for the 2012-2012 class of the Osceola Leadership Summit are now available at www.frontlinespecialists.com.