Local business embraces rustic trend

HERSEY — Lewis Deline has taken his fondness of wood working to a business level that is gaining popularity as time goes by. Wood By Delines specializes in the production of rustic log furniture of all sorts. Working mostly with pine and white and red cedar, Lewis Deline creates picnic tables, swings, gliders, end tables, dressers and more. Deline and his wife, Summer, said they are proud of their business and what they can provide for customers who admire the furniture and the look of nature it brings to any home.   HERALD REVIEW: Give a brief explanation of what your business does or specializes in. DELINE: We’re a small, family-owned local business. We make rustic log furniture and take great pride in making sure every piece is unique and focuses on the individual that it’s crafted for.   How did you come to establish your business? DELINE: I was in the military and when I came back I decided I wanted to do something with woodworking, which began as a pallet business. Since then, we decided to diversify and make furniture. We’ve been very fortunate that it has taken off.   What sets you apart from other similar businesses? DELINE: We take the time to get to know the customer, so we know exactly what they’re looking for. We don’t make cookie-cutter pieces, and we use the best quality so the furniture you buy from us is going to last forever. An added bonus is if something happens to a piece of furniture, we stand by that piece. If something goes bad, we stand behind it and it will be fixed.   What is a trend you’ve been seeing with your company or customers? DELINE: A lot of people are really into the eastern aromatic red cedar, which is a very pretty wood and has a lot of character. We really enjoy working with the people in Kentucky where we get it from. Also, this time of year, people are really into the outdoor furniture, which gives them an opportunity to spend time with their family. Since we’re a family-owned business, we really want to focus on family. What is the best and worst part of being in the business you’re in? DELINE: The best thing is being able to see that we’re making people happy, like when they come in and pick up their things and their eyes light up. The hardest thing is coming up with new and exciting ideas.   Any last comments? DELINE: We really hope people will come out and see what we have to offer and support a local business. We try to buy as much local materials as we can to pay it forward to everyone else. If people have an idea, bring it in and we’ll see what we can do for them.

Taking Care of Business

Name of Business: Wood by Delines Name of owners: Lewis and Summer Deline Number of employees: 4 Address: 3973 170th Ave. in Hersey Phone number: (231) 832-6379 Website: www.woodbydelines.com Hours: 9 a.m. to 5:30 p.m. Monday through Saturday: 11 a.m. to 4 p.m. Sunday Established: 2001