Ice Mountain campaign brings water to needy areas

Recycle program emphasized

A new campaign from Ice Mountain works to encourage recycling and bring water to needy areas. (Herald Review file photo)

A new campaign from Ice Mountain works to encourage recycling and bring water to needy areas. (Herald Review file photo)

OSCEOLA, MECOSTA COUNTIES -- Ice Mountain and Poland Spring Brand, along with five other regional spring water brands, has announced a new national bottle recycling campaign, which aims to drive recycling and donate water to communities in need.

The 'Made for a Better Tomorrow' campaign and its 'One-for-One Promise' provides a simple and safe way for people to help make a difference, which is a growing trend coming out of the pandemic, a news release said.

The campaign addresses two issues that have been highlighted during the pandemic: access to clean, safe drinking water and low recycling rates in the US..

In a new study conducted on behalf of Poland Spring and its sister brands, over half of Americans (53%) gave back to their community and took action for the first time in their lives within the past year.

Additionally, more than half of Americans (56%) surveyed said they would rather give back virtually instead of in-person.

Harnessing this momentum, Poland Spring and the other regional brands hope to not only tap into this growing desire to give back, but also inspire consumers to recycle more by connecting these important habits to giving back to communities in need, the news release said.

"Now more than ever, people want to make a difference and are looking to connect with brands with purpose," said Yumi Clevenger-Lee, Executive Vice President and Chief Marketing Officer, BlueTriton Brands. "Low recycling rates across the country and access to clean drinking water in some communities are two prevalent issues and our new campaign invites people to join us and help make a meaningful impact on both our planet and on the health of fellow Americans. This is an example of how we are bringing to life our passion to be a force for good and a force for growth."

With the new 'One-for-One Promise,' for every person who pledges to recycle their bottle during the campaign, which runs through October 14, the regional spring water brands will donate a bottle of water back to that region.

The brands are working with Feeding America® and local organizations to reach communities that have been hard hit by COVID-19, recovering from storms, or facing longer-term water access issues.

The more people who pledge to recycle, the more water will be donated across all six brands, with a total minimum donation of nearly 200,000 and a maximum donation of nearly 3,000,000, half-liter bottles of water. .

The 'One for One Promise" campaign coincides with Ice Mountain Natural Spring Water's "Made for a Better Tomorrow" campaign, and the launch of better bottles, which are made with 100% recycled plastic and are 100% recyclable.

This effort not only contributes to a circular economy where bottles are made from other bottles, but also can help keep plastic out of landfills, oceans and waterways.

"Challenges like the coronavirus pandemic have demonstrated just how resilient and remarkable communities around the country are and what can happen when people come together to support one another," said Blake Thompson, Chief Supply Chain Officer at Feeding America. "We're excited to be a part of the Made For A Better Tomorrow campaign to help bring drinking water to people who need it most."

To take the pledge for any of the brands, scan the QR code on the label or visit