Grocery store goes back to its roots
Powell family takes over Powell Grocery in TustinTUSTIN — After a three-year absence, the Jack Powell family is operating Powell Grocery in Tustin once again. Powell, the founder of the store, took control on Aug. 15, after selling the store in 2009 to the Raza family. “We are delighted to be back in the grocery business once again and serve our many friends in Tustin and the surrounding community,” said Jack Powell Jr., a long time resident of the Tustin area. “We will be making a lot of changes and additions to our product line-up in order to serve the community.” Among the new items at the store are a new coffee and cappucino machine, an expanded liquor department, a better variety of domestic and international beers and wines plus more household items. Powell Grocery was opened in 1999 after Jack Powell Jr. purchased the old Stan’s market which stood on the site of Powell Grocery’s parking lot. The present building was erected in 1999 and then subsequently added on to several times as the business grew. The building now has more than 7,000 square feet of space. The store was very well known for it’s meat department and according to Jack Jr, “It will be again!” Jack’s father, Jack Powell Sr., also a long time Tustin resident, developed his secret recipe for seasoning and smoking the store’s beef jerky line which has been a staple of the store for more than 10 years. Jack Sr. now cuts meat and grinds hamburger daily in the store. “Rather than being dry and leather-like, our jerky is vacuum packed to seal in the moisture and freshness,” said Jack Sr. Varieties of the jerky include beef, maple beef, teriyaki, barbecued turkey and barbecued chicken, as well as jalapeno and hellfire. “We’ve had customers stop at Powell’s for jerky on their way up north and we’re happy to serve them our jerky once again,” stated Jack Jr. As part of the store’s new operation, long time retailer Bill Price has been appointed as store manager. “Bill has more than 30 years of retailing experience and will bring a strong sense of customer service and friendliness to the store that will make customers want to return”, said Jack Jr. Rounding out the store’s staff are Ryan Simon, Brandon Pereira and Rachael Lovegrove. “Customer service, a smiling face and quality products make people look forward to returning to the store. I pledge my best to this community to give the best and friendliest service possible,” stated Price. “Borrowing a line from a hamburger chain…special orders don’t upset us.” The store offers grocery items, fresh produce, beer and wine, along with an ever expanding liquor selection and beef jerky. Along with increased variety of merchandise, the store has additional plans to expand in the future. “We are going to add a beer cave,” Price said. “We hope to do that later this year or after the first of the year.” In order to tailor the store’s offerings to the needs of its clientel, store leaders currently are gaining customer input to find out what types of merchandise and food products they would like to see on the shelves. “Being involved in the community is everything to us!” stated Jack Jr. “During the Tustin Daze parade held on Sept. 1, we had a seven family members on horseback in the parade which was just cool to see!” In addition to the Tustin Daze festival, the store plans to support other community events as well. One of the trademarks of Powell Grocery is the display of wildlife that has been hunted in all parts of the world. Deer, bear, exotic animals from North Africa, and even a buffalo are on display for all to enjoy. Powell Grocery is open from 7 a.m. to 10 p.m. seven days a week. The store is located at 106 E. Church St. in Tustin. For more information on the store, add Powell Grocery as a friend on Facebook.