A 24-hour-a-day, 365-day-a-year job that requires back-breaking labor, sleep deprivation and constantly tending to the needs of another human being, all while earning a net salary of $0 annually. In this context, it seems obvious that we\u2019re talking about parents, or more specifically, mothers. But relabeled as \u201cmanager of operations\u201d in a classified job listing, the position isn\u2019t so recognizable. I\u2019m going to go ahead and ruin a great video that\u2019s making the rounds online right now in anticipation of Mother\u2019s Day. The video \u2014 #worldstoughestjob \u2014 is an ad for\u00a0cardstore.com. It starts off explaining that a fake job opening was advertised and real people responded, expecting to participate in a real interview via webcam. The interviewer explains the basics of the job \u2014 there are no breaks, you can only eat when \u201cthe associate\u201d is done eating, you must stay up throughout the night with \u201cthe associate,\u201d your workload will increase on Easter, Thanksgiving and Christmas and you will be expected to do it with a chipper attitude. The interviewees sound off. \u201cThat\u2019s almost cruel. That\u2019s almost a sick, twisted joke.\u201d \u201c365 days a year? No, that\u2019s inhumane.\u201d \u201cThat\u2019s. \u2026 That\u2019s very insane.\u201d Eventually the interviewer drops the veil, revealing that the job is actually that held by moms (and that the interview is fake, but thanks for getting dressed up, I guess). And the appreciative smiles spread across the faces of the interviewees. The biggest bro dude of them all throws his head into his hands and shouts, \u201cYES! Moms are the beeeessst!\u201d Now, I have to say, I don\u2019t normally go out for this type of thing, especially when it\u2019s delivered to me via a Facebook link with a headline like \u201c24 People Interviewed For The World\u2019s Toughest Job. What Happened Next Will Change Your Entire Life.\u201d I also don\u2019t tend to subscribe to the philosophy of motherhood as martyrdom. For the most part, we can all reproduce and, although it takes a gentle approach to not ruin your tiny human\u2019s life, most of us emerge from under wing with only minor neuroses and emotional damage, and we perpetuate the cycle anew in due time. At it\u2019s most basic level, parenting really is not all that special a process. The real kicker with this ad though is not in the overwrought description of the job of a mother, but the expressions on the faces of the interviewees who are no doubt thinking of their own mothers in that moment. Watching their reactions, it\u2019s not hard to imagine the mothers who raised them and the relationships they shared as mother and child. The dude bro whose first reaction is to shout \u2014 I can imagine his teenage self shouting in the same raspy voice as he huffs down a hallway. \u201cUgh, c\u2019mon, Ma!\u201d The woman whose voice cracks when she says \u201cyou\u2019ve been there through thick and thin\u201d tells a story of a relationship built in adversity, but maybe also of mutual support through times that tested both of their strength. Perhaps the mere mention of the thick and thin is code deciphered between mother and daughter, a phrase applied aptly to a specific time of trouble they both understand even without identifying it by more specific descriptors. While the obvious purpose of the ad is to sell cards, it seems the creators were genuinely trying to highlight how hard mothers work. The actual effect, though, does more to illuminate the importance of a mother\u2019s impact on her children and the reverence they hold throughout their lives for her because of that. It\u2019s brilliant, if unintentional on the part of the creators, to allow the viewer to witness these young job seekers\u2019s reactions to the idea of their moms without preparation or performance. And I\u2019m sorry now that I\u2019ve kind of ruined the surprise of the video for you, but maybe reading this now will usher in a few unadulterated, appreciative thoughts about the person who raised you. If it truly is the world\u2019s toughest job, the least you could do is send her a card.