LANGUAGE a: the words, their pronunciation, and the methods of combining them used and understood by a community b: a systematic means of communicating ideas or feelings by the use of conventionalized signs, sounds, gestures, or marks having understood meanings I enjoy following the latest trends in the use of language by politicians \u2014 politi-speak, or politicese. In the U.S., politi-speak is a singularly odd language in that it is carefully designed not necessarily to inform or communicate ideas, but is rather a language created to deceive. It sounds like English. It reads like English. But it really isn\u2019t English. Take, for example, the term or phrase \u201cjob creators.\u201d GOP politicians have combined the words \u201cjob\u201d and \u201ccreators\u201d and turned the phrase it into something it simply isn\u2019t. The John Boehners and Eric Cantors of the nation claim \u201cjob creators\u201d are threatened by any proposed tax increase or regulatory action. (Even state politicians from our area have tried to use the phrase to their advantage.) They claim if taxes are raised on corporate neighbors, Big Business, or anyone else for that matter, the \u201cjob creators\u201d will be so terrified at losing profits they will take off and head elsewhere. The \u201cjob creators\u201d simply will not be able to create jobs. They\u2019ll be forced to head for Mexico, India or China. The \u201cjob creators\u201d won\u2019t want to create a business at all under the oppressive regime that crushes the will to get up and go to work in the morning. In fact, the GOP would have you believe, \u201cjob creators\u201d are the latest beleaguered minority in these United States. The last bigotry, is the bigotry against \u201cjob creators.\u201d But ... here\u2019s the deal. Despite the elegant use of politi-speak the \u201cjob creators\u201d are something of a myth. Look, the term \u201cjob creators\u201d was first tossed around during the Bush II years. There is, however, a problem. The track record of President Bush in creating jobs while mollycoddling the \u201cjob creators\u201d was, in fact, abysmal. Already back in January 2009, the Republican-friendly Wall Street Journal, (it is a Murdoch paper after all), posted an article entitled, \u201cBush on Jobs: the Worst Track Record on Record.\u201d The article noted that Bush\u2019s economic record was worse than every president since World War II. (That\u2019s the Journal\u2019s reporting. Not mine.) Job creation by sucking up to \u201cjob creators\u201d with deregulation and stunning tax breaks has been called by just about every responsible analyst an \u201c... epic failure.\u201d Fact is, the average household income in this country began dropping like a rock in 2001 \u2014 AFTER the Bush tax cuts. Well over a year ago, the New York Times published a review of presidential economic policy moves since Eisenhower. The study, (carefully vetted by leading economists), showed \u201c... George W. Bush, the first MBA president, was a historic failure when it came to expanding GDP, producing jobs and even fueling stock market growth.\u201d Ouch. Look. Even though the GOP continues to claim they want to protect \u201cjob creators\u201d from invasive government that sends them overseas \u2014 or shuts them down \u2014 the truth is that government tax policy doesn\u2019t really influence job creation all that much. It never has. The numbers prove it. A slew of recent surveys and studies all show that it isn\u2019t regulations or tax structures that are hurting big business and killing small business. Corporations are making record profits. The federal tax burden across the board \u2014 is at a 60-year low record. What is killing job creation is big business planners who look at the bottom line and simply eliminate jobs. Ladies and gentlemen of the jury. Let me explain. In any business \u2014 big or small, corporate or private, service or industry, retail or manufacturing- in any business the biggest expense is salary and benefits for employees. Every business person carrying out a weekly, monthly, or quarterly review of their operation almost always first looks at the head count. How many employees are needed for this operation to be profitable? How many do we actually have? If there are more employees than are needed to generate a good, clean profit, some of them will find themselves out on the bricks. That\u2019s life. No business. NO BUSINESS in the world was ever created in order to create jobs. It\u2019s a bluff. It\u2019s a myth. Business people and entrepreneurs create business to make money. A business is not started to create jobs. Jobs are certainly created, but that is incidental to the purpose. As long as the job created is contributing to the \u201cbottom line\u201d it will exist. When the job that was created no longer beefs up the profit margin, the job will be uncreated. The GOP\u2019s highly-lauded \u201cjob creators\u201d are only creating jobs coincidentally. They are creating wealth. And let me be perfectly and shockingly clear, there\u2019s nothing wrong with creating a business to produce wealth. NOTHING. But there is something wrong with trying to bluff folks into thinking that GE, GM, or anyone else is a \u201cjob creator.\u201d The job created is a question of profit \u2014 not general goodwill, kindness, or human decency. The loss of the same job is a matter of collateral damage to drooping profits caused by crushing national debt, stupid trade policies (generated by both Democratic and Republican administrations past and present), not by some attack on \u201cjob creators.\u201d The concern for \u201cjob creators\u201d is just another political red herring. Shinola.