What does it mean to “bear or carry someone’s name”? Let’s think of it this way. You’re at home waiting for the cable guy to come and install your cable. You receive a message with a picture of Pete from the Really Fast Cable Company saying he will be there in an hour. About two hours later Pete pulls up with his van, half on the driveway and half on the lawn. You’re frustrated but thankful he’s finally arrived. Pete comes up muttering to himself. He doesn’t look happy at all. After Pete utters a few coarse comments, you show him the living room and bedroom for the installation. He grabs his tools and starts to work, swearing every other second as he does the installation. Later, you walk into the bedroom to see if Pete needs a drink of water and catch him digging through your jewelry box. You immediately get him out of the house and make a call to Really Fast Cable.
What do you think happens to Pete after that encounter? Exactly. Most likely he will be in for some harsh words from Really Fast Cable and will probably be looking for a new job. Why? Because Pete, whether it was on his uniform or not, was carrying the name of Really Fast Cable. He represented that company and everything he did that day dishonored their name in that household and, one can assume, ruined their reputation all over that neighborhood.