Nearly everyone likes to say elections should be decided by the issues, but in the real world issues provide only part of the story. Slick-talking politicians with carefully crafted images win and win often. When it comes to style versus substance, style takes more than its share of the cake.
Being able to articulate one’s position is vital for any candidate. Having the gift of gab, a taste for arguing a point and the capacity to think on one’s feet are valuable political attributes. Candidates who lack these abilities are at a distinct disadvantage.