Cheboygan shop brewing up a buzz for travelers

There's a storm of excitement brewing in Cheboygan, Michigan and it isn't what you would think.

I recently mentioned to a friend that we were headed to Cheboygan when I learned about the latest excitement.

"There's a buzz in Cheboygan," she said.

The buzz is the new Stormy Kromer A Cap and Ale House.

I never dreamed a buzz would start in a Stormy Kromer Store.

We parked on a side street and wandered through town window shopping. When we came upon The Stormy Kromer a Cap and Ale Store it just begged to be explored. Through the window, we could see the iconic Stormy Kromer Caps, and so much more. 

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If you aren't aware, the Stormy Kromer cap is an iconic hat in Michigan and elsewhere in the Upper Midwest.

"It all started with a cap. George “Stormy” Kromer, a semi-pro baseball player and railroad engineer, kept losing his hat on the train," the company's website reads. "He asked his wife, Ida, to sew an earband on his favorite ball cap to keep his ears warm and the hat snug. It worked."

Visit the store:

Stormy Kromer A Cap & Ale House

221 North Main Street

Cheboygan, MI 49721


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Since its start in 1903, the Stormy Kromer brand has expanded to include sweaters, coats, lots of hats, gloves, scarves, beer koozies, and more. 

Soon we were sitting at the bar at the back of the store with a “Reclamation” from Ore Dock Brewing and a pile of Stormy Kromer gear we didn’t know we needed. Sure other stores may sell Stormy Kromer gear, but this is the only store with the name Stormy Kromer on the door. 

The bartender and salesperson explained this is the only store that sells only Stormy Kromer merchandise besides the one located in their headquarters in Ironwood, Michigan. 

According to our bartender, the store’s owner pitched the idea of “A Cap & Ale House” to the Jacquart family, owners of Stormy Kromer. They agreed, and now here we are in Cheboygan, Michigan, drinking beer and buying Stormy Kromer gear. 

Looking for a special gift for the Michigander on your list? Stop by Stormy Kromer a Cap & Ale House in Cheboygan.